Academics turn to TikTok in search of new ways of engaging public
Scholars with large followings on app say it is a good way to change misconceptions about what they do
Published on
January 14, 2026
Last updated
January 14, 2026
Academics turn to TikTok in search of new ways of engaging public
. . academics from many different fields are increasingly setting up profiles and growing their audiences for a variety of reasons.
Nathan Nobis, professor of philosophy at Morehouse College, shares “Philosophy 101” videos on everything from the morality of killing animals to the ethics of religion.
In addition to educating his own students, he is driven by educating the public on both these topics and on being an academic itself, he told Times Higher Education.
“Many people have no real idea what academics do or they have many misconceptions about what they do, and often this is because like they’ve never interacted with any of them. So, I think in general, the more academics are out there trying to show some of what they do, the better.”
Conversely, Nobis said TikTok is a good way of receiving feedback from the general public, which in turn can help academics make a better case that what they do is valuable and should be supported.
“An academic can either be trying to meet the public where they’re at or not, and I don't suppose the not is really doing much good.”
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